RR Broadcasting has one goal. "Provide the Coachella Valley with the best in radio programming." RR Broadcasting stations have been a part of the community for 50 years. We provide programming for every generation. MIX 100.5 provides "The Desert's Best Mix" of today's hits. KDES 104.7 plays "The Greatest Hits of The 60's and 70's", Newstalk 920am provides "The Best, Local and National Talk Programs, as well as, the most complete and up to the minute Local and National News." KGAM 1450 is the Coachella Valley's home of News, Talk and Sports and The New Progressive Talk - AM 1340 is the only radio station providing Liberal Talk programming to the Coachella Valley. We strive to exceed both the expectations and requirements of our listeners by providing them with the finest in broadcast excellence, regardless of their choice of programming. We want every person who tunes into one of our stations to hear the finest, professional sound backed by our integrity and reliability. We desire to consistently increase the advertising value of every dollar invested with our company. We are a service organization dedicated to providing maximum exposure to each message and enhance each client's business. We desire to become a more effective communication partner with all the elements of our community here in the Coachella Valley, as we all strive to consistently improve the quality of life that is all of ours to enjoy. RR Broadcasting's vision is to be a valued, vital and vibrant service that is indespensible to our listeners' lives, inspires people to look at the world in different ways, capatalizes on emerging opportunities and speaks with civility and respect.